Have you ever felt that you, and your business growth are at the mercy of social media?
Are you always thinking of your next piece of content to create only for it to get consumed in seconds, or worse even.. completely scrolled past and not enjoyed at all.
We all know that creating content for our social media is an amazing strategy for growing and developing our business, and hitting our individual biz goals – I don’t know about you, but I have certainly had my moments in the past of content creation literally feeling like less of an amazing strategy and more like some crazy roller coaster I can’t get off…
After much trial and error, I have come to realise that when we have a plan in place to underwhelm us from what could easily do the opposite, content creation is actually a beast that can be tamed, and part of our business - that we can actually even have fun with.an integral
It’s all so much more fun when you know how, let me share my learnings with you real quick!
Here are my best 10 tips on how to simplify this huge task of creating engaging yet simple content:
1. Batch content creation, editing, caption writing
Batching is key to our content sanity and makes that much more sense than playing the short game. By batching I mean organising sessions where we focus on one job of the content creation at a time. It may be preparing our model or mannequin once, then filming 5 or so styles on them to create reels out of. It may be editing all of these reels or writing all of the captions for them in one sitting. Once you get on a roll with each task type, you will be much more productive than if you were to chop and change tasks as you go.
2. Make many pieces out of one piece of content
If you have a piece of content go well – you know it’s a topic your audience loves insight on. Expand that content – make it into a reel, blog post, story, pictorial, infographic slide, podcast.. however you can use it, go for it!
3. Reuse Content
Build a library of content that you can reuse in your busy periods.. You could change up the caption, add a different cover image, or just post it in exactly the same way – not everyone is going to see every single post you put out.
4. Create buckets of content to pull from – Some of the different content types you may
Like to choose from could be tutorial reels, quotes, testimonials, tips and hints, hair inspo, product features, offers you have available and blog posts.
5. Use a content calendar
A content calendar is a great way to organise your posts over a period of time to set and forget.. Meaning that you could organise your posts once a month, schedule them to be posted and not worry again until the following month.
6. Create the content you enjoy creating
Create more of the stuff you love to put together. When you do this, it doesn’t even feel like work – and as a bonus you will attract the clients you will connect with on a deep level, who want what you love to create.
7. Make sure you inspire, educate or entertain in each post
Here’s a crash course on how not to get scrolled past so fast – add some value to your followers life.. You can do this by concentrating on inspiring – posting photos of what your clients could have if they book with you, educating – how to’s on different topics, or entertain – let them know more about you and your personality..
8. Keep a consistent aesthetic
Find what works for you and stick with it.. Colours, fonts and a backdrop that you love and is achievable.
9. Ask your audience
Not sure what content to create next? You could always put it out there to your audience. Asking them what they would like to see more of through a question sticker on your stories, or asking them through a poll with some content options could help you to prioritise what content you could create next.
10. Book the time to create your content in like any other meeting, booking or task in your business. It might not feel like you get paid for creating content for yourself.. but you actually do. Imagine this as your marketing budget.. Instagram is free.. and given you have an insta page, you no longer have to advertise in the local paper, on tv etc.
There you have it.. my best content creation tips. The consensus is that it’s certainly possible for you to flourish with your content creation and in turn online growth in this environment..
If you need more help with this, hmu with your questions, or check out Polished Skills - your one stop shop to creating a streamlined profitable business and effortless textured styles with confidence and ease.